C A R E E R P A T H :

Working for various brands including Cosmopolitan Magazine, Pepsi, Co., Hewlett–Packard, and Diageo, allowed me the opportunity to lead within a variety of media spaces including retail marketing, strategy, branding, digital, and events. From this, I also developed a background working in the Latin advertising space, from Cosmo for Latina’s magazine to Pepsi hispanic. These experiences throughout my career have challenged me to thoroughly understand the process that goes into creating a successful campaign from concept to execution.

S T Y L E / P R O C E S S :

My creative process always begins with taking a deep dive into truly understanding how our consumer thinks, forming insights that my team’s ideas can marry. I believe in not only delivering what the consumer wants, but also exploring further to show they what they may need. Being a team player is crucial when it comes to marketing, and my goal above all is to collaborate in order to elevate the brand in any way we can. Those who I have worked with throughout my career the past four years can attest to the hunger and drive I put into each and every project.

E D U C A T I O N :

It's extremely important to me to stay up to date with current trends and events, in order to make sure every idea is fresh and brings an edge to the team. This is a major reason behind continuing my education, moving from a Bachelors in Communications Design to a business and strategic focused M.S. in Communications. This combination allows me to wear many hats with confidence, having the talent to think creatively while maintaining a business savvy mindset and management skills.