Weird Us: Florida

The creative process...

From page to page, there is a strong stylistic choice to lead with a handwritten voice. To honor the tales of the past, this unfolded organically, and allowed for me to experiment with both type and image treatments overall. Image creation and manipulation played a large part in this publication, giving it depth.

Meant to feel a bit disheveled and pieced together, I played with the push and pull of readability as a Magazine combined with creating a total art piece in-itself.

Really, the idea behind this rebrand, is to take the ever-growing platform behind Weird New Jersey, and expand upon it across the country in not only look-and-feel, but in accessibility and connection. These thrill-seekers are committed to not only reading and sharing the tales, but also, seeing them at face value. It only made sense to combine this monthly magazine subscription with a physical kit and app presence that allows for consumers to connect with those who share similar chilling interests.